SCOUTS SA Marketing Toolkit

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Why this toolkit?

These marketing materials were developed in line with WOSM's and SCOUTS South Africa's Marketing and Branding policies for you as members, Groups, Districts, Regions and Scout event organisers to use to promote Scouting in your communities. The templates provide an opportunity for us to use a unified brand and to enhance our visibility!

When developing a promotional brand for SCOUTS South Africa (SSA), the advertising agency HAVAS jumped on board to assist probono in developing a look and feel that would represent the outdoor, adventurous and fun nature of Scouting. Skills development and advancement are represented through the badges our members earn, therefore they became an integral part of this brand that visually represents the adventurous essence of our Movement. This brand is to be used for the promotion of SA Scouting and activities.

The corporate SSA brand - purple and white & rope - is only to be used by the National and Regional teams for official communication, Warrants, Awards, SSA merchandise, etc. Exception to this has been provided for signage and tear drop banners. If your Group wants to produce promotional materials in the corporate brand email ceo@scouts.org.za prior to doing so.

The World Scout Emblem (fleur-de-lis) and the SCOUTS South Africa brand are registered trademarks owned by World Scouting. Therefore, these materials may only be used -in line with the brand directives - for the promotion of Scouting and not for any commercial gain. If you would make amendments to these materials please use due diligence to ensure the correct visual representation of our brand, which in turn ensures the integrity of our brand identity.

Some of the documents are large and will take some time to download. These high-res files enable you to print high quality materials, which reinforce the quality programmes we have in Scouting.

How to use the SSA Brand?

Infographic

Click HERE for a simple infographic on how to use the SCOUTS South Africa brand.

General Usage Guidelines

SSA Brand Manual

This SSA Brand Manual explains what our brand is all about. How it ties into the World Scout brand, what the various elements are and how we should use our brand. It also highlights which images we should use to promote Scouting and why. It is aligned with the World Scout Brand Manual. (An updated version which includes Meerkats is in development.)

Adult Recruitment

This is Scouting for Adults

  • "This is Scouting for Adults" is a booklet for parents or adults interested in stepping into uniform, to provide them with information on what to expect and which steps to take.

Let's have the time of our lives

Booklets & Pamphlets

Birthday Cards

Business Cards for Members

Certificates

Invitations

Letterheads

  • SCOUTS South Africa National Letterheads are used by the National Office, National Teams and National event organisers.
  • SCOUTS South Africa Regional Letterheads are used by the respective Regional Office, Regional Teams and Regional event organisers
  • Scout Groups may use the SSA Regional Letterhead or one of the SSA promo Letterheads as per the guideline below.
    • To obtain your Region's letterhead email your RC who will verify whether a signed SPA is in place and your Scout Group is in good standing.
    • Alternatively use onf the these SSA Letterheads in the promo brand. Option 1 or Option 2
    • Apply these simple usage guidelines.

PowerPoint Slides

Signage

Thank You Cards

Say THANK YOU to your amazing team of volunteers and parents! Send them a SCOUTS SA "Thank You" card!

Font and colours

  • Futura - This font is used to reproduce the name of our country. The Futura Bold Condensed font is also used in graphic elements and headlines and main titles of South African publications.
  • Verdana - This font is used for the body text of all documents and all communications. This same font is used in the text on the website and emails.
  • Primary Colours - The main colours for SCOUTS South Africa’s communications are purple and white.
    • Purple Pantone: 527 C / U / M
    • Purple : C79 M94 Y0 K0
    • Purple RGB decimal (screens): R98 G37 B153
    • Purple hexadecimal (web): #622599

Videos

Learn it Young. Remember it Forever.